futchi is a scent-inspired name borrowed from the phrase ‘Fugace Litchi’ (the experience of peeling lychee) and re-assembled into a new word, which coincidentally also translates to ‘fortune’ in Chinese. futchi creates scents that bring luck and best wishes.
The brand was founded by four artists from Central Saint Martin’s College of Arts and Design in London. Their philosophy is to design and create "not just good but unheard of scents” combining art with consumer lifestyle. futchi works with ceramic crafters and internationally renowned perfumers to create their unique fragrances and candles.